To achieve that goal, the founders started to add more prestigious cars to their catalog and needed to rework their brand to match their new positioning.
Stakeholder Interview
To better understand the current state of the business
I interviewed The founders to know their new vision, their struggles, and their new goals.
For Sylvain, this project should allow their business attract High class customers and set them as partners to work with.
The company's name "Strongers" originated from "Armstrong" the last name of Sylvain, the founder.
Brand Attributes
Sylvain wanted to attest that their cars as well as their services, were reliable and trustworthy in supplying clients demands but the current logo didn't convey those values and the positioning they were aiming for.
Strongers Logo should reflect strength, in other words reliability in the service but also luxury, through the car catalog.
Listening to Sylvain's story inspired me the edge of diamonds, A good mix between strength and luxury and it's this idea that lead to the shapes of the logo.
Design and Code the Website
"At the time, Client acquisiton was only done through word of mouth and instagram particularly"
The website goal was to allow clients to browse the car catalog and check availability for rent online.
From wireframes to high fidelity prototype, i started to design the website with Adobe XD.
Handover to Devs
Once we agreed on the final prototype,
i implented the front end of the website to insure it matches the prototype before handing it over to the devs for final integrations.
Visit the coded prototype Here
