BRANDING, UX/UI DESIGN
Strongers
Strongers Car Rental is a car renting business
aiming to acquire a high class clients.
To achieve that goal, the founders started to add
more prestigious cars to their catalog and needed
to rework their brand to match their new
positioning.
RESEARCH
Stakeholder Interview
To better understand the current state of the
business
I interviewed The founders to know their new
vision, their struggles, and their new goals.
For Sylvain, this project should allow their
business attract High class customers and set
them as partners to work with.
The company's name "Strongers" originated from "Armstrong" the last name of Sylvain, the founder.
IDEATION
Brand Attributes
Sylvain wanted to attest that their cars as well
as their services , were reliable and
trustworthy in supplying clients demands but
the current logo didn't convey those values and
the positioning they were aiming for.
Strongers Logo should reflect strength , in
other words reliability in the service but also
luxury , through the car catalog.
Listening to Sylvain's story inspired me the
edge of diamonds, A good mix between
strength and luxury and it's this idea that lead to
the shapes of the logo.
PROTOTYPING
Design and Code the Website
"At the time, Client acquisiton was only done through word of mouth and instagram particularly"
The website goal was to allow clients to browse the car catalog
and check availability for rent online.
From wireframes to high fidelity prototype, i started to design the
website with Adobe XD.
IMPLEMENTATION
Handover to Devs
Once we agreed on the final prototype, i
implented the front end of the website to insure
it matches the prototype before handing it over
to the devs for final integrations.
Visit the coded prototype Here
