
UX/UI Design, Branding
A to A partners
ABOUT PROJECT
A to A partners is a business and relationship coaching firm helping individuals and groups transform their teams and businesses.
With experienced experts, A to A partners offer support at each stage of a business to not only
reach success but fulfillment and greatness.
IDEATION PHASE
Brainstorming the Logo
After doing a stakeholder interview with the
founders, the first step at the ideation stages
was to create a logo and finding a direction that
reflects the values and services of the
coaches...
The logo represents two persons discussing
around a table in a mentor to mentee way
saying "a partner to a partner"
PROTOTYPING
Information architecture & Wireframes
A to A partner's services had 3 area of focus labeled as :
Coaching
Property Management
Business Support
The website has been designed to facilitate discovery calls with an expert depending on the subject.
Once Sitemap was define, I started prototyping on Adobe XD.
THE UX PROCESS