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UX/UI Design, Branding
A to A partners
Client: A to A Partners
Goal: Help a coaching firm have

an online presence
Tools: PAPER,ADOBE XD
ABOUT PROJECT

A to A partners is a business and relationship coaching firm helping individuals and groups transform their teams and businesses.

With experienced experts, A to A partners offer support at each stage of a business to not only reach success but fulfillment and greatness.

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IDEATION PHASE

Brainstorming the Logo

After doing a stakeholder interview with the founders, the first step at the ideation stages was to create a logo and finding a direction that reflects the values and services of the coaches...

The logo represents two persons discussing around a table in a mentor to mentee way saying "a partner to a partner"

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PROTOTYPING

Information architecture & Wireframes

A to A partner's services had 3 area of focus labeled as :

Coaching
Property Management
Business Support

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The website has been designed to facilitate discovery calls with an expert depending on the subject.

Once Sitemap was define, I started prototyping on Adobe XD.

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THE UX PROCESS

Many iteration later

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Final Version

After Hi-fi prototyping was achieved, i started the implementation of the UI on wordpress and setup the website for Production.

The final website is available here

Final Version